10 video trends to follow in 2025

Sabina Vardanashvili -

Video is a huge component of our social media lives. As you're moving through your favorite app, what type of content stops you the most? A big paragraph of text or a video with a strange screen capture? 

According to a recent marketing report, about one-third of all online activity is spent on video content, with about 55% of all people using the internet watching videos every day. Another statistic states that the average person gets 17 hours of video content each week.

The key thing here is not to just create videos but to choose videos the ones that stand out. To do that, one should be aware of the most trendy social media video styles today. This article is all about raising that awareness.

Here's a look at the viral video trends heading into 2025. Using them, along with a branded mobile app you monetize, you could build a strong following and an audience that helps you grow your brand. 

(1) Livestreaming

Live streaming and live shopping are two of the most intense forms of video today. According to reports, the global live-streaming market is likely to reach $3 billion in value by 2027. Individuals and small businesses have utilized this model to create real-time interactions with their followers, selling everything from resale products to workshop-style content.

(2) Vertical videos

Another interesting trend is the vertical video, which creates a better image experience for mobile devices. More so, it's easier for mobile users to move from one video to the next without having to make adjustments.

(3) Interactive videos

Perhaps the most engaging of the options (aside from live streaming) is an interactive video, which allows the user to make changes to the story as they go. By clicking on various components or choosing between two scenarios, the viewer gets to tell their own story or experience the demonstration in various ways. It's a great way to keep people engaged.

(4) Micro-influencers and small creators

Perhaps one of the best bits of news for creators is that you don't need a huge following to make a difference (or a buck). Small content creators and micro-influencers are growing their audience by finding their niche. They may not have millions of subscribers yet, but they've created strong brands that attract a wide range of people to their content.

(5) Short-form content

Consumers like short-form videos, which means they don't want to spend more than a couple of minutes at most watching the video. About 66% of consumers say these short-form videos are more engaging and interesting to them. 

Short-form videos tend to be easier to create and are either more entertainment-valued or thought-provoking. Some of the best are simply relationship-building videos. For example, a funny skit or a relatable scenario helps your watcher get to know your personality, which can help build your brand and reach for other content you launch later. Teach something simple but interesting. Even just a fun meme or dance move is engaging in this form.

(6) AR immersive videos

Another trend that continues to get attention is the use of augmented reality (AR). It's an opportunity to engage and stand out from the competition without the in-depth experience of VR (though that's also a popular option today). 

Consider AR tools that help people shop or try out the look of a room with various paint colors. Virtual events that incorporate the use of AR and VR are also fantastic ways to immerse people in your content. Conferences with AR components can get people more engaged with the content, while virtual tools utilizing VR tech can help to teach kids about science or animals in a very realistic manner, for example.

(7) Video storytelling

Branding and building your place online means sharing some level of human connection with others. Storytelling through your videos is a fantastic way to do that. It's simply a way to share your life, your ideas, and even your experiences on a more profound level through expressive video.

Some of the most inviting storytelling videos share how a product or service changes the lives of others. For example, if your product helps a person with a disability, showcase a short video testimonial of that experience. Focus specifically on how the product changed the person's life, even in a small manner.

If you don't have a business-focused social media account, you can use storytelling videos to share your struggles and opportunities. How do you tackle your child's disabilities or your adult ADD? This type of video provides clarity on real-world situations.

(8) AI-generated content

Be mindful of this one. AI-generated content is getting attention because of how shockingly realistic it can feel. Yet, you don't want to use it for the wrong reasons, as that can hurt your brand rather than support it.

Still, using AI-generated content, including commercial-style content for small businesses or animations for product demos, can be a fun and impressive way to connect with your audience. It also helps to keep the overall cost of video development more affordable. 

(9) Ethical-focused video

Social media is still a strong draw for showing what you're doing to help the planet. Sustainability-focused content hits home for many people.

Create videos that showcase the difference a brand is making, such as reducing packaging materials or near-shoring products. You can also show how your business is ethical and responsible to the community and the world around you.

(10) User-generated content

Another tool for connecting with your audience is user-generated content. You'll encourage your users to interact with you, such as through your mobile app or social media account. Surveys, insightful blurbs, memes, and other types of content that help people join your online 'group' can be an excellent choice for building your following.

For example, if your video followers send you gifts, do an unboxing online. Contests and challenges, including those that have your audience sending in their videos, are also worthy of being watched by your followers. On a more serious note, don't overlook the value of community-driven stories, such as helping people tell their very real and authentic opinions about topics that are on-brand for you.

Monetizing your videos your way

No matter what method you use to create video or the style of manner you use to capture your audience's attention, one thing is certain — you need a way to monetize it to be worth your time.

Consider a branded mobile app as a starting point. It's a good way of monetizing your audience and followers to build your brand and achieve your objectives of building engagement. Take a few minutes to consider how to get started in building your app with Gurucan. 

To make significant strides in video creation that benefits your business, it's essential to equip your team with effective software and grasp the various types of video content available.