Best software to guarantee business growth in 2025

Using the right software today can be the key to unlocking sustainable growth. Softwares simplify business processes with CRM, tracking financial health or other solutions, allowing companies to develop and grow. 2025 is almost here, and it is time to refresh where your team is heading and what tools support this movement the best. 

Begin by exploring this guide, which outlines various software options for business growth in 2025. These tools could prove to be valuable assets for your company's goals and objectives. 

How software impacts business growth

Using various types of software helps businesses grow lightly and rapidly, resulting in:

• Automating repetitive tasks that allow teams to focus on more strategic work.
• Driving data-backed decisions through real-time reporting and analytics.
• Enhancing productivity and collaboration becomes especially important for remote or distributed teams.
• Scaling efficiently as the software can grow with your business.

6 types of software to support growth

There are many instruments available, yet there is always a lack of clarity about which tools meet specific needs. Let's explore different work streams and select software to support them.

(1) Customer relationship management (CRM)

It's a tool that no customer-facing team can do without. The best tools centralize customer data, simplify interaction tracking, follow up with leads, improve customer satisfaction, and drive sales.

• Zoho CRM. Budget-friendly, making it ideal for small to medium businesses, with comprehensive automation features.
• HubSpot. An easy-to-use CRM with free and paid options, great for small businesses and startups focused on inbound marketing.
• Salesforce. A streamlined version tailored for small businesses, offering powerful sales and customer service tools with scalable options for growth.

(2) Project management tools

If projects are managed effectively and DoDs set correctly, it impacts productivity, team collaboration, and delivery timelines in a positive way. The right software supports this process, making it easier to track progress, set deadlines, and allocate resources.

• Monday.com. A highly visual project management tool that integrates well with other platforms, ideal for team collaboration.
• Asana. Provides a more structured task organization, ideal for teams with complex projects and a need for detailed tracking.
• Trello. A flexible, board-based tool perfect for smaller teams and projects, with simple task management and customizable workflows.

(3) Financial management software

Maintaining a firm handle on finances is essential for any expanding business. Financial management software plays a key role in tracking cash flow, managing expenses, and forecasting financial trends, offering valuable insights into overall financial health.

• QuickBooks. A popular option with powerful accounting features and payroll management.
• Xero. Known for its simplicity and ease of integration with other tools, ideal for small to medium businesses.
• NetSuite. A comprehensive cloud-based ERP solution that offers advanced financial management, inventory tracking, and customizable reporting, making it suitable for growing businesses looking for an all-in-one platform to manage operations and finances.

(4) Marketing and sales automation

Such tools help businesses manage tasks like email marketing, nurturing leads, and analyzing data, and make it easier to connect with leads and customers.

• Mailchimp. Great for email marketing and small businesses looking to automate campaigns on a budget.
• Superhuman. A high-speed, productivity-focused email tool designed for professionals who prioritize efficiency, with advanced features like AI-powered insights, follow-up reminders, and streamlined inbox management.
• HubSpot. A more comprehensive platform with robust CRM, email marketing, and lead nurturing capabilities.

(5) Collaboration and communication

As remote work becomes more prevalent, collaboration and communication tools are crucial for keeping teams connected, engaged, and productive.

• Slack. A widely used messaging platform that integrates with many other business apps.
• Orchestra. Messaging-first app with task-tracking tools and various API integrations. Ideal for startups and teams that prefer simplicity. If you're one of them — try the app right away.
• Chanty. A simple team chat app with task management features, designed for small to medium-sized teams looking for straightforward communication tools.

(6) No-code website builders

No-code website builders enable businesses to create professional websites quickly and affordably, even without technical skills. With user-friendly, drag-and-drop tools and customizable templates, they eliminate the need for coding, saving time and money. These platforms also allow for quick updates and growth, helping businesses adapt their websites easily and manage their online presence directly for better efficiency.

• Webflow. Provides visual drag-and-drop builder, advanced animations, and CMS for content management. Perfect for designers, developers, and businesses needing complex, custom designs without code.
• SpreadSimple. This tool empowers users to build dynamic websites by linking to Google Sheets, allowing for automatic content updates from the spreadsheet. With its straightforward and user-friendly interface, along with customizable design options, SpreadSimple is an ideal solution for businesses aiming to establish an online presence quickly and cost-effectively.
• Wix. A popular website builder that offers a wide range of customizable templates and an intuitive drag-and-drop interface, making it easy for users to create visually appealing websites without any coding knowledge.

Key features to look for in growth software

To choose the best software for your needs, focus on key features that support your goals, simplify tasks, and boost productivity. Look for easy-to-use tools, options that can grow with you, strong security measures, and good customer support. Also, take into account its:

• Scalability. Software should be able to grow with your business.
• Integration possibilities. Seamless integration with other tools improves workflow.
• Customization. Flexible software can be tailored to fit unique business needs.
• UX/UI. A simple, intuitive design is essential for team adoption.
• Analytics and reporting. Insights from data help drive informed decisions.

Top software recommendations for different business needs

Choosing the right software for your business size and growth stage can help you get the most benefits. Here are the options available for businesses of all sizes, so you can choose wisely:

For small businesses (<50 employees)

• Try Zoho CRM as your CRM tool to afford essential features for smaller teams.
• Use Trello as your project management tool which will help customize the task tracking to fit the size of the team.
• Start with Orchestra platform that brings chats, channels, and calls together in one seamless experience.
• Consider QuickBooks as your financial tool to cover all accounting basics.
• Make SpreadSimple your first option for a no-code website solution as it offers affordable, effective online presence.

For medium businesses (50-250 employees)

• Try HubSpot as your CRM tool to scale well with integrated marketing and sales features.
• Use Asana as your project management tool for detailed project tracking.
• Start with Chanty to simplify communication with colleagues.
• Consider Xero as your financial tool with a simple interface and features for expanding businesses.
• Make Wix your web design buddy that is great for scaling web needs.

For large businesses (>250 employees)

• Try Salesforce as your comprehensive and customizable CRM tool.
• Use Monday.com as your project management tool with visual workflows that integrate well with large teams.
• Start with Slack to better communicate in an evolving team.
• Consider NetSuite as your enterprise-level financial management tool for robust needs.
• Make Webflow your no-code option for large teams.

Invest in the right software that drives measurable growth

As you are aware, there are many tools available to choose from, so it's important to decide which one is best for your team. Selecting the right software can be tricky and challenging, but we recommend considering the following factors to make an informed choice:

• Budget. Consider the initial cost and any ongoing fees.
• Team size. Tools should match the scale of your team.
• Growth goals. Ensure the software supports your business growth targets.
• Ease of use. Choose tools that are intuitive for your team and combine them with automation solutions that create integrations between your favourite applications.

Let your software investments support a future focused on growth.